matin morning

Pink arches at the front door.
The grand lobby is furnished by Roche Bobois, with a 24/7 concierge for everything else.
the lobby, before anyone else is up
(727) 955-3781
Book a private tour
The Joy of Living Differently
From $685K
Studios to three bedrooms plus penthouses, 344 4th Street South. Estimated delivery 2029.
The project
The first fully branded Roche Bobois residential tower in the U.S.
Twenty-nine stories over 344 4th Street South, in the middle of downtown St. Petersburg. 164 residences, from studios to three bedrooms plus penthouses, with bespoke Roche Bobois Paris furnishings in every common space and interiors by Niz + Chauvet.
Your residence, your rules: rentals allowed with a 30-day minimum.
Architecture by Gómez Vázquez International. Interiors by Niz + Chauvet. Developed by Valor Real Estate Development.

a city full of museums and public art
Residences
Five ways in, from a 370 sf studio to multi-story penthouses. Tear off a stub and we add that residence to your request below.

Roche Bobois St. Pete Tower
370 sf interior
From $684,806
Roche Bobois St. Pete Tower
565 to 685 sf interior
From $968,500
Roche Bobois St. Pete Tower
963 to 981 sf interior
From $1,288,500
Roche Bobois St. Pete Tower
1,170 to 1,205 sf interior
From $1,749,500
Roche Bobois St. Pete Tower
Multi-story penthouses
From $2,019,500
"From" prices per the developer's price list (rows from the July 9, 2026 export), subject to change at any time without notice. Interior sizes are approximate.
Sophie's journal
Sophie is the fictional narrator of the Roche Bobois St. Pete Tower story: a creative who lives between Paris and St. Pete. Scroll to turn her pages.
Sophie's
journal
paris × st. pete
a day at 344 4th street south, start to finish.
to be continued, in person.
Book a private tourmatin morning

The grand lobby is furnished by Roche Bobois, with a 24/7 concierge for everything else.
the lobby, before anyone else is up
midi noon

A heated pool with a sun shelf and a swim lane, poolside cabanas, and summer kitchens for long lunches in the sun.
swim lane, sun shelf, no hurry
soir evening

The cantilevered, glass-edge hot tub looks out over the city and the Bay. Later, the fire pit and lounge seating of the fireside lounge.
golden hour, then the fire pit
nuit night

Refined gatherings in the lounge, or out into a downtown of more than 520 restaurants, cafés and lounges.
one more page tomorrow
Snapshots
Drag one off the page and let it go, or tap to open it full size with Sophie's note. Every image is the developer's artistic rendering.








Amenities










Pool length under the arches, artistic rendering
And every day: on-site dining, package management and reception, cold storage for specialty deliveries, high-speed connectivity, on-site parking with EV charging, valet and self-parking.
Paris × St. Pete
Downtown St. Petersburg, where culture, dining and waterfront living meet: a walkable city of museums, more than 600 murals, 520+ restaurants, cafés and lounges, and the St. Pete Pier. Tampa International Airport flies non-stop to Paris.

Bonjour from St. Petersburg, Florida
chère amie,
on my map this morning: the dalí museum, the chihuly collection, beach drive, the saturday morning market. six hundred murals. come in the spring?
s.
Plans
The developer's plan sheets, unaltered. Choose a residence type, then tap a sheet to open it.
Studio, from $684,806
1 bedroom, from $968,500
2 bedrooms, from $1,288,500
3 bedrooms, from $1,749,500
Penthouses, from $2,019,500
Come see it
A private tour with the Homescene | SERHANT. team, or a Zoom or phone call if you are not in St. Pete yet. Ask us anything.
Concierge hours 10AM to 5PM Mon to Tues · 12PM to 8PM Wed to Thurs · 12PM to 6PM Fri to Sun
Your tickets
Tear a ticket in Residences and it lands here, already written into your request.
Across the Bay

PENDRY RESIDENCES TAMPA
Fully serviced, full-time residences on the Riverwalk.
Downtown Tampa Riverwalk · 38 stories · 200 residences plus a Pendry hotel · Opening 2027
Starting from $1,350,000
Information as of 10/28/2026 and subject to change at any time without notice.
See Pendry Residences Tampamore pages to come
More Tampa Bay towers coming soon
Ask about what is next